Thoof

Thoof is the latest company seeking to offer news readers articles that are relevant to them.But its totally different from digg,reddit,rojo etc.

The Austin, Tex. company launched today, boasting an approach it says is more useful to the wider masses than competitors such as Digg, Reddit, NewsVine, NowPublic, Topix and others that seek to rank articles. Thoof's trick is to latch on to information it finds about users' news tastes, store this information in a place where it constantly updates its list about you, and then steadily improve ...
More at:
http://www.thoof.com/