BitTorrent DNA - which will leverage the company’s peer-to-peer technology to try and attract business

What Company is about:
BitTorrent is set to release their first enterprise product – BitTorrent DNA - which will leverage the company’s peer-to-peer technology to try and attract business customers. The company’s first client is Brightcove, who provides video content to many large publishers including Reuters, National Geographic, and TMZ. The move puts the company up against some major competitors in the Content Delivery Network (CDN) arena, including Akamai and Internap.
How It will work:
BitTorrent described the new BitTorrent DNA product in a statement as "the ideal solution for publishers seeking ways to overcome the obstacles associated with centralized content delivery, such as slow downloads, choppy video streams, and inefficient use of network infrastructure." The inaugural client for the new content delivery network (CDN) is online video start-up Brightcove, which powers a number of large companies' broadband media operations.

BitTorrent DNA will be used to "accelerate" the delivery of the video hosted on Brightcove's platform.

With the rise of online video and large-scale media downloads, content delivery has become a crowded niche in the market.

It looks like BitTorrent is following a similar path to Skype, whose founders first created the Kazaa p2p file sharing platform and then used similar technology to enable VoIP. BitTorrent has also created a legal digital download store that utilizes their technology, so the company is clearly starting to ramp up their commercial ambitions. Late last year, the company raised $20 million in venture capital to try and turn their massive user base (150 million downloads) into a profitable business.
More at:http://www.bittorrent.com/