What Is Optimost: Optimost's solution optimizes virtually every online marketing element including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives, and Web applications as well as every content type within them, including headlines, copy, forms, images, and rich media. By exposing different combinations of content to different visitors and then measuring visitors' actions, Optimost's solution can identify the most compelling combination of content and layout. The marketer can then offer the most effective presentation to visitors.
Why Interwoven Going To Acquire Optimost:
Interwoven has acquired interactive marketing services firm Optimost for $52 million in cash.
Interwoven has announced its intention to acquire Optimost, a pioneer of software and services for Website optimization. With Optimost, we will be able to offer the most advanced solution for accelerating conversion rates and online sales as well as enhanced capabilities for providing targeted content to Website visitors. Optimost's solution produces tangible business results and often double digit increases in online business performance.
More at:http://www.interwoven.com/
http://www.optimost.com/
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