Monday, October 22, 2007

Pre.vu is offering a digital-age alternative

What Company is Offering:
Pre.vu is offering a digital-age alternative that could make such tasks a little easier by allowing consumers to record a personalised message onto a CD case or gift tag instead.
How It Works:

Voice, music and sound effects can be included in a 60-second message that’s incorporated in a credit card-sized gift tag or CD case to accompany a set of holiday photos, for example. The resulting recordings can be played back hundreds of times at the touch of a button. Shockwave is required for online recording, but consumers can also record their messages by phoning in to Pre.vu. Pricing is GBP 5.50 for a gift tag or GBP 2.50 for a talking CD case. Pre.vu, operated by U.-based Origgio Ltd., sells its Talking Messages products direct to consumers via its own site, but it also offers the functionality to e-commerce retailers, which in turn can offer the service to consumers much like gift-wrapping or regular, printed gift tags.

In addition to the possibilities in online retail, Pre.vu also markets its Talking Messages products for enterprise packaging applications and direct marketing--one message can be recorded on multiple tags or CD cases, for example. Feels like the sky's the limit on the global possibilities for this one in both the B-to-B and B-to-C worlds. Novelty and personalisation tend to be a winning combination, and in this case, the language barriers take care of themselves. Now how about taking it a step further with Moving Messages, a video equivalent...? Let us know when you're done!

More at: www.pre.vu

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