What Company is About:
Backchannelmedia's technology will integrate the direct marketing, Internet advertising and television advertising industries into one platform.
Boston-based Backchannelmedia Inc., a provider of advanced software solutions for the TV advertising industry, was founded in 2000 as the pre-eminent provider of information and technologies that transform existing media marketing and advertising business models from those which are managed by sampling and estimation to those which are completely accountable. The company is a supply chain integrator that transforms existing consumer product purchasing models from those which are fragmented across disparate channels to those which will be seamlessly integrated and provide an innovative and intuitive customer experience.
How It Works:
Backchannelmedia is currently designing a 'continuous loop' software system that merges direct marketing and television ad buying software into one platform driven by an automated ad delivery system and an optimized recommendation engine. The system uses actual consumer responses and sales data to produce an ROI breakdown for each advertisement. The company anticipates that this system will change Internet search, television advertising and direct marketing - ushering in a new information age.
How Much They Got From VCs:
Backchannelmedia received a total of $9.5 Million over time from unidentified investors.
More at:http://www.backchannelmedia.com/
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