When Max Durovic and Michael Kenny were in high school, they had after-school jobs advertising for local businesses with sandwich board signs they strapped to their bodies and carried around the San Diego area. But the duo, who were both athletic, became bored with the traditional approach, so they started to do tricks with the signs, spinning them around and tossing them into the air to attract attention. Their antics captured prospective customers' attention. By 2002 the pair had started their own business, Aarrow Advertising, with $100. They developed (and copyrighted) a number of athletic routines that involved manipulating six-foot-long arrow-shaped advertisements, turning the human wielding the sign into an advertising spectacle.
Durovic says Aarrow Advertising now employs 40 full-timers and 460 part-timers who range between 16 and 25 years old. New employees start at $10 an hour and get raises based on the number of tricks they master. Durovic says Aarrow had $2.3 million in sales in 2006 and projects $4.2 million this year. He says the company, which has done advertising for a range of products including Vitamin Water and Bud Light and been mentioned on numerous talk shows, plans to sell franchises in the beginning of 2008 in the U.S. and abroad.
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Via-Uncommon
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