What company is offering;
eXelate is setting up eXelate Targeting eXchange, a marketplace that tells you what kind of users are likely to visit what site. So, if you need to deploy a baseball-related ad, they’ll tell you which sites in their network are visited by baseball fans. eXelate was created to address the deficiency in targeted data, which we believe delays the progress of web-based advertising as a whole. Unlike the other major targeting-related players, eXelate™ believes in sharing data and related revenues
Why Is It Different;
The ads aren’t contextual, like on Google AdSense, but behavioral. The user’s browsing habits and interests determine which ad will be shown, not the content of the site itself. This way - or so they say - ads work better, and ad networks get more money.
What's New Feature;
eXelate is also launching Delayed Ads, which are basically shown to the user later, when they visit a site that’s affiliated with your ad network.
How Much They Got From VCs;
They received $4 million in first-round financing from Carmel Ventures.
More at ;http://www.exelate.com/company.html
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2 comments:
Hi, my name is Oshrit and I am working with eXelate.
Thanks for taking the time to post about eXelate -- we appreciate it! My apologies for not posting sooner.
Let me provide a clarification of what our solution does.
Let's say a website visitor visits a targeted website about Hawaii because that visitor is planning a trip to Hawaii. A few hours later, that same visitor visits a large website and sees an ad for a hotel chain in Hawaii. Through the advertising network, eXelate enables the large site to serve a relevant ad to the user through their ad network. We call this Delayed Ads. But where eXelate differs from Behavioral Targeting companies in the following ways: to ensure the user’s privacy, there is no data integration or cross-site information transfer, and user profiles are not created, as is common with most behavioral targeting networks.
I hope this helps. If anyone has any additional questions, please contact me at osh@exelate.com or check out the demo which shows how our Delayed Ads work on the eXelate Targeting eXchange: http://www.exelate.com/exelatedemo.html
Hi,
Thanks for giving and clarifying more information about your site.And thanks for noticing me...
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