Lookery Is Ad Network For Social Networks

What Company is Offering:
Lookery provides demographic marketing services in and around social networks. We’re working to fix the the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. We make it safe and easy for social networks to distribute their data as targeting information outside their web sites, in order to make money in partnership with web sites that have great inventory but little or no user targeting information.
How It Works:
Lookery for the Web, a service to which social networks contribute basic, anonymized profile information and get paid when we use it for real-time ad targeting. The critical issue in designing the service is that user anonymity is strictly maintained. They’re sticking solely to Age, Sex, and Location in order to provide concrete value to marketers while holding absolutely no data in our system that puts users at risk.
More at:http://www.lookery.com/