What Company Is Offering:
ClickTale is a brand new approach to website analysis and optimization. While traditional web analytics provide aggregated visitor data across web pages, we provide information about individual visitor behavior inside the web page. We show website owners movies of browsing sessions, as well as meaningful reports of behavior inside their webpage by aggregating thousands of visitor sessions. Now, website owners can gain a deeper understanding of visitor behavior, which leads to improved website usability, enhanced navigation, and increased overall website effectiveness.
How It Works:
ClickTale is a hosted service, so no software installation on the server or client side is needed and visitors can browse your website as they always have. Account setup takes only a few minutes. As with other web analytics packages, website owners add a small piece of JavaScript code to their web pages. The JavaScript collects browsing data and transmits it to the ClickTale servers for processing. ClickTale creates movies of browsing sessions in minutes, and website owners can log-in securely at any time to view these movies.
How is it different:
ClickTale-enabled pages have been visited over 100 million times and over one million pages have been recorded. They offer Heatmaps for an aggregate view of your data, advanced search capabilities, automatic tagging, and recording of https pages such as checkout and login pages.
Unlike other solutions, they cache your pages' HTML at the time of the recording, so the movies you see are absolutely accurate. They are also the only solution that works with member-only, password protected, session based and intranet websites.
How Much They Got From VCs:
ClickTale, the analytics tool for measuring your site visitors’ browsing sessions, has secured an undisclosed amount of funding from European venture capital firm YL Ventures.
More at:http://www.clicktale.com/
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