Tuesday, December 4, 2007

Consorte Media Inc., a San Francisco-based provider of marketing services to the Spanish-speaking market, has raised $7 million in Series B funding

What Company Is Offering:

Consorte is the leading provider of online marketing solutions targeting the Hispanic market. Through its media network of premium content sites, its extended advertising network of third-party sites and its targeted lead generation services, Consorte provides companies with multiple ways to connect with Hispanic consumers online. Consorte applies its Spanish-language media expertise and deep knowledge of the Hispanic consumer market to generate high-quality results for its customers.

How It Works:

Consorte Media makes it easy for leading advertisers to target the U.S. Hispanic, Latin America and Spain markets effectively. We provide tailored campaigns for brand marketers and direct marketers alike.
Consorte Media enables direct marketing advertisers to reach Hispanics in a cost-effective way and one that provides a measurable return on investment. The advertiser need only outline its requirements for a sales lead (age, income level, etc.) and Consorte Media can deliver customers that meet this criteria. There are no upfront costs, the leads are delivered in real-time, and custom campaigns can be launched. Consorte Media currently drives leads in debt, mortgages, ringtones, and auto.
They can deliver the right ads to the right consumer at the right time. Consorte Media knows where to find consumers online, what they will respond to and how to optimize campaigns to make the most of online advertising dollars.

Via their Hispanic-focused ad network, the Consorte Media Ad Network, they bring together leading brand and direct advertisers with hundreds of top quality Hispanic-focused online publishers, with a technology – and research-driven approach.

How Much They Got From VCs:

Consorte Media Inc., a San Francisco-based provider of marketing services to the Spanish-speaking market, has raised $7 million in Series B funding. Sutter Hill Ventures led the round, and was joined by return backer Mayfield Fund. The company raised a $3.2 million Series A round late last year from Mayfield and Band of Angels.
http://www.consortemedia.com/

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