Ideeli, the closed shopping network where consumers get the scoop on luxury brands at discounted prices, has just secured $3.8 million in Series A funding, led by Kodiak Ventures and angel investors. The network operates by alerting members to sales across its site, email or text message, the shoppers get the excitement while the retailers get a more engaged user base (and cleared inventory).
Combined with pre-sale editorial coverage and giveaways, ideeli’s shopping site has a social component to its site as well as a good amount of appeal to its main demographic. Set up as a tiered service, ideeli also offers a premium account option for those that would like early notice of products for sale.
This elitist approach to a privileged group seems to work very well with this type of shopping network. With Internet shopping becoming more and more commonplace, even more types of shoppers, retailers and business models can take advantage of e-commerce. Gilt, another closed network shoppers delight, was recently received funding as well, while Jellyfish’s social shopping model was very attractive to Microsoft.
Via-Mashable
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