Invidi ,a provider of targeted advertising for broadband TV services, has raised $25 million in third-round funding

WhatCompany Is Offering:
INVIDI provides cable, satellite and IPTV operators the opportunity to position their services as the most comprehensive source available for targeted television advertising and promotion. INVIDI’s powerful suite of advanced tools enables operators to selectively target television viewers with the same pinpoint accuracy as direct mail and database marketing — without compromising viewer privacy and, thereby, enhancing existing revenue streams and cultivating significant new revenue opportunities.
How It Works:

INVIDI’s proprietary technology enables television service providers to simultaneously deliver multiple and distinct commercial streams to different households or individual set-top boxes during a single commercial break while also controlling reach, frequency and separation of the commercial assets. This increases advertising inventory and revenue opportunities for operators, while providing advertisers and media buyers with the first truly measurable and accountable way to place television advertising in front of the desired viewer demographic. With INVIDI, advertisers can select specific households and individual audience demographics and target them with specific numbers of commercial impressions.
How Much They Got From VCs:
Invidi Technologies Corp., a Princeton, N.J.-based provider of targeted advertising for broadband TV services, has raised $25 million in third-round funding. WPP Group led the round, and was joined by return backers EnerTech Capital, InterWest Partners and Menlo Ventures.
More at:
http://www.invidi.com/