Friday, December 14, 2007

Modiv Media enables consumers to make purchases via mobile phone at participating merchants, has raised $8 million

What Company Is Offering:
Modiv Media orchestrates relevant retail messages and improved shopping experiences at exactly the right moment in exactly the right place. Modiv Media's multi-touch platform delivers consumer-convenient media through in-store self-service solutions and on-the-go shoppers' mobile phones.

How It Works:

With Modiv Shopper,

Brand marketers bring real-time, measurable, coordinated and relevant media targeting to an in-store experience. Offers and content can be contextualized based on a number of factors, including shopping history, redemption history, in-store location tracking and just-purchased items in aisles.

Consumers receive a superior shopping experience, allowing them to save time and money with intuitive self-service scan and bag, running total and fast check-out functionality - all combined with personally relevant savings and offers without manual coupon clipping.

Retailers increase sales, customer loyalty and operational efficiencies through self-service convenience and relevant marketing solutions.

Its for brand marketers and retailers looking to influence consumers' shopping habits and buying decisions.
With Modiv Media's multi-touch platform, consumers benefit by saving time and money with self-service options and instant product information, specials and rewards, while retailers can boost operational efficiencies, loyalty and sales.


How Is It Different:
Unlike other retail media companies, Modiv Media™ removes the complexity out of providing the right offers and ads, delivery timing and self-service solutions when consumers are at their "moment of decision" with what, where and when to buy. Retail leaders such as Stop & Shop, Giant Eagle, Ukrop's and Subway rely on Modiv Media™ for measurable ROI gains.

How Much They Got From VCs:

Modiv Media Inc., a Quincy, Mass.-based provider of software that enables consumers to make purchases via mobile phone at participating merchants, has raised $8 million in Series A funding, according to a regulatory filing. Backers include Ignition Partners, Oak Investment Partners and SeaPoint Ventures
More at:http://www.modivmedia.com/

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