StyleShake—a new online venture that lets creative customers design their own duds

What Company Is offering:
StyleShake—a new online venture that lets creative customers design their own duds, picking from a selection of quality fabrics and putting together dresses from virtual pattern pieces to create truly personal pieces that can be delivered to their doors (in Europe or the United States) in as little as 10 days, with prices starting at GBP 139.
How It Works:
At StyleShake, you are the fashion designer. Step into our design studio, start designing and get exactly what you want. Create it online using our playful design tools, share it with our fashion-savvy community and when you are ready, just click on ‘buy’. It only takes up to ten days to have your special design ready and delivered to your door.

Virtual mannequins allow them to see their designs come to life as they choose the colour, bodice cut, neckline, sleeves, waist panel, lower bodice and sleeves—a process that can be downright addictive for those with a flair for fashion. Lucky for them, the site allows users to store their designs as part of their profiles. Members are encouraged to rate and comment on one another's designs or simply browse through other users’ collections for inspiration.

While would-be Stella McCartneys may go a long way before they run out of dress design ideas, an obvious next step would be to expand clothing options to include pants, suits, swimsuits and more—including men's and children's wear. Fashion forward entrepreneurs eager to get on board with this or other DIY concepts might take a hint from Crushpad and consider offering e-commerce marketing solutions to facilitate customers who would like to start selling and branding their designs.

StyleShake appeal to consumers who love unique, handmade goods, and eagerly buy them from 'pro-am' creators through online marketplaces like Etsy and Supermarket, but lack the technical know-how to construct their own clothing or other products. Business opportunities? Provide an outlet for the average person's creativity and enable them to wear or use one-of-a-kind pieces that they have 'made' themselves. Think of it as ADIY (almost do it yourself).
More at: www.styleshake.com