Balihoo--tools for media buyers and planners,has raised $4 million in its Series B round

What Company Is Offering:
Balihoo is the only web-based services/software company that creates intelligent, cross-medium tools for media buyers and planners. Based on the world’s largest database of advertising opportunities, Balihoo is a knowledge and communications platform that dramatically streamlines the media planning workflow.

How It Works:
Search and find best-suited media and advertising opportunities across any medium. Advanced search including geographic, demographic and medium-specific search filters. Access to all community media data including basic data, contacts and media kits. Access to community rating, tagging and profiling data on all media outlets. Fully hosted on-demand software solution.

Unique Features:

Find and evaluate cross-medium advertising opportunities for any target market.
Search based on demographic, geographic, keyword or media-specific variables.
Based on the world’s largest collection of advertising opportunities.
Central location to manage all campaign data.
Upload documents, make custom notes and manage all RFI/RFP’s.
Keep all data on media vehicles in easily accessible, campaign-specific “watch lists”.
Share data across your entire organization to facilitate quick, easy access to all campaign information.

Recent Updates:

Balihoo, the only provider of web-based media planning software that streamlines the media research, selection, and request-for-proposal (RFP) processes with on-demand data, today announced that it has raised $4 million in its Series B round of funding. Highway 12 Ventures led the round with participation from existing investor Lacuna Capital. The company will use the funds to augment their sales and marketing efforts targeting the media buying and planning community.

According to Pete Gombert, founder and CEO of Balihoo, “Our Beta Program, which recently ended and included 8 of the top 10 media buying companies in North America, helped us refine Balihoo and identify areas for future development. The product is ready to go and we’re excited to get the commercial version into the hands of our customers."

More at:http://www.balihoo.com/