Demand Media, Inc., the next-generation social media company, and the Lance Armstrong Foundation (LAF) announced their plans to work together to build LIVESTRONG.com, which will launch next quarter. By leveraging the social media platform and online expertise of Demand Media, the LIVESTRONG.com destination will engage users by providing a full spectrum of content, including actionable and personal online tools and professional health, wellness and fitness related content, to help them live better. Per the agreement, LAF and Lance Armstrong will become shareholders in Demand Media.
“LIVESTRONG is a global movement dedicated to changing the world through living well. Demand Media will help us drive awareness of ‘living strong’ to a broader audience through its powerful social media tools and Internet marketing expertise,” said LAF founder and chairman Lance Armstrong. “The LAF will continue to support cancer survivorship and call on our nation’s leaders to wage a new war against cancer through LIVESTRONG.org. LIVESTRONG.com will be a practical resource to find information from experts and the community, and a proactive way to have a daily conversation about being healthy and living an active lifestyle.”
As a strategic advisor and ongoing content contributor, Lance will work exclusively with Demand Media to build and promote LIVESTRONG.com for the next four years. Demand Media will have an exclusive and perpetual license to the LiveStrong.com domain and work with the foundation to develop LIVESTRONG.com into the leading health, wellness, and fitness destination. Demand Media will provide a perpetual license of its proprietary social media tools to support the LAF army of volunteers on LIVESTRONG.org. Donors, supporters and survivors will be able to interact on the non-profit site via profiles, messaging, photos, and blogs. Members of the LAF army will be invited to preview LIVESTRONG.com before its public launch in Q2.
Via-Newswire
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