What Company Is Offering:
Inform Technologies is a new technology solution for established media brands that automatically searches, organizes and links content to provide a rich, compelling experience that attracts and retains readers. The technology relies upon artificial intelligence tools, natural language processing, identification of topics, and the continual scanning and processing of content as it is published anywhere on the Internet.
How It Works:
Inform uses artificial intelligence and proprietary rules and algorithms to scan millions of pages of text and read the way a journalist does – identifying key “entities,” such as people, places, companies and products, and recognizing how they connect, even in subtle and context-specific ways. The software continually teaches itself – in real time – how information is related and automatically updates links and topics as the context changes.
How Much They Got From VCs:
Inform Technologies, a technology solution for established media brands, has received a $15 million investment from Spark Capital, a Boston-based venture fund focused on the intersection of the media, entertainment and technology industries. Inform will use the funds to help implement its strategy for accelerated growth.
About VCs:
Spark Capital is a venture capital fund focused on building businesses that transform the distribution, management and monetization of media and content, with experience in identifying and actively building market-leading companies in sectors including infrastructure (Qtera, RiverDelta, Aether Systems, Broadbus and BigBand), networks (College Sports Television, TVONE and XCOM) and services (Akamai and the Platform). Spark Capital has over $600 million under management, and is based in Boston, Massachusetts. Spark has committed to investing $20 million in CNET equity.
More at:http://www.inform.com/
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