What Company Is Saying:
Sutori is a place where customers can rate companies, share experiences, build consensus and reach companies to affect positive change.
They help companies get closer to their customers by creating experiences (mostly delivered online) that meet the real needs of real people. They believe that customers now hold the reins of power. And they think most companies need to work on their listening skills. Because ultimately the meaning and value of their products and their brand is not determined by engineers, designers or marketers, but by customers—based on their own experiences.
How It Works:
On Sutori, you can rate companies by posting stories about your experiences with them.
Each story is accompanied by a "goodwill rating", which contributes to the goodwill meter—an aggregated view of how the Sutori community feels about each company.
When other users read your story, they have the option of leaving a comment or voting to agree or disagree with you.
To reflect the power of consensus, stories with many "agree" votes have a stronger impact on the goodwill meter. Similarly, stories with many "disagree" votes have less of an impact.
In addition to a centralized goodwill meter where companies can track how customers feel about them and why, Sutori also includes a mechanism whereby companies can post official responses to any story.
Sutori was conceived and developed by a small team of Blast Radius employees who wanted to turn these ideas into something real.
More at:http://sutori.com/
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