What Company Says:
They believe that Publishers need to allow the option of more branding for their Advertisers, by not limiting them with mostly small formats and sizes.
Website users have become adapted to "traditional" advertising formats - which allow them to cancel out banners, text ads and intrusive formats. AdCamo intends to bring back the visual appeal of online ads with the introduction of Camouflage Advertising.
How It Works:
Camouflage Advertising is a way to disguise the appearance using seamless background ad formats.
Background ads aren’t clickable – they’re much more about branding. AdCamo wants to change this by bringing the format to a network where advertisers can make buys across multiple small-to-mid sized sites.AdCamo adds to the monetization mix, and assuming publishers have some control over what ads show on their site.
More at:http://www.adcamo.com/
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