What Company Is Offering:
Habbo, the largest virtual world for teens. Habbo is the first online virtual world the agency will represent in the rapidly growing digital entertainment industry.There are currently Habbo communities in 31 countries on five continents. To date, over 86 million Habbo characters have been created and more than 8 million unique user’s worldwide visit Habbo each month .
Recent Updates:
Habbo, the largest virtual world for teens, has announced it has partnered with William Morris Agency, a talent and literary agency.
To expand the virtual world’s reach into the entertainment industry, the William Morris Agency will help Habbo facilitate new strategic partnerships to generate cross-marketing and promotional opportunities.
Additionally, William Morris will provide popular Hollywood and music celebrities for in-game interview appearances within the Habbo community.
“The William Morris Agency is the preeminent talent agency in the business,” said Teemu Huuhtanen, EVP, Habbo business and President, North America. “They will play a crucial role in expanding the Habbo brand across North America by initiating for us new relationships with advertisers in the entertainment industry and developing high-profile promotional opportunities.”
Working together, the William Morris Agency will leverage Habbo’s presence as the leading teen virtual world to develop new revenue-generating business opportunities with major studios, television and cable nets, record labels, and professional sports leagues, to name a few.
“As the Habbo community continues to increase, their audience will demand a mainstream in-game entertainment presence,” said Jim A. Wiatt, Chairman and Chief Executive Officer, William Morris Agency. “William Morris’ Digital Group will be a key partner helping Habbo develop ideal business and marketing opportunities with the leaders of the entertainment industry.”
More at:http://www.habbo.com/
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