Thursday, February 7, 2008

iamota that helps brands, agencies and organizations of all sizes access, interact with and sell to mobile consumers got $1 million in funding

What Company Is Offering:
iamota is a Mobile Application Service Provider (MASP) that helps brands, agencies and organizations of all sizes access, interact with and sell to mobile consumers. iamota operates a proprietary end-to-end mobile marketing, messaging and payment platform providing access to over 243 million mobile consumers.

Consumers are demanding information and media whenever and wherever they need it and brands are looking for innovative ways to interact with, and sell to, this increasingly mobile consumer base. Reaching mobile customers is a time consuming and costly process that requires specific mobile industry expertise across all components of mobile marketing, messaging and payment standards.

How It Works:

The modular design of iamota's secure and robust mobile marketing, messaging and payment platform powers three key lines of business:
iamota impulse Enables online merchants to expand their reach and increase revenue opportunities by accepting instant and secure payments from mobile phone users. It allows mobile phone users to pay for digital content and services using their mobile phone, with payments showing up on their mobile phone bills.
iamota impact Enables brands and agencies to deliver mobile marketing campaigns, digital content and services while maximizing speed to market at lower costs. It is utilized by global brands, media companies, marketers and ad agencies.
Iamota iCast Helps bloggers and members of social networks mobilize and monetize any form of digital content. It allows consumers to deliver text, pictures, video and RSS feeds from their Web sites to visitors' mobile phones.
iamota eliminates the complexity involved in both the mobile content creation and delivery process, and the establishment of mobile payment options. iamota manages security, mobile device compatibility, specific carrier rules, content retrieval, device formatting and billing.

iamota Corporation is a privately-held company funded by seed investors and the management team.

How Much They Got From VCs:

It has completed a seed round of $1 million in funding from seed investors and the management team.
“In February 2007, the Mobile Marketing Association conducted a survey and discovered that approximately 89 percent of major brands are planning to market their products to mobile consumers by 2008. This is really exciting, as they have a unique solution set and understanding of the mobile channel.”

More at:http://www.iamota.com/

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