What Company Is Offering:
At Lotame they understand the world of social media and have worked hard to develop tools to navigate this ever-changing environment. Their Crowd Control technology merges important demographic and behavioral cues to provide insight into what users do (actions) as well as what they like (interests). With this powerful data, publishers and advertisers can do what they were previously unable to: increase relevancy by delivering targeted and retargeted messages to engaged users. They bring the audience into focus so our clients can increase the value of ad space, drive sales and enhance overall end user experience.
How It Works:
They aim to bring the social media audience into focus, delivering greater value for ad inventory, driving sales and enhancing overall user experience.
Crowd Control technology creates value for advertising inventory on social media sites by uncovering consumer actions, as well as interests, to target relevant audiences. Through advanced user personality profiles, publishers can more effectively market real estate within these environments. Messages connect to engaged users, achieving greater results from ad investments and increased value for CPMs (cost per impression).
Crowd Control is a revolutionary new technology that delivers a higher return on your advertising investment, increased sales and a better understanding of the users interacting with your brand. By developing advanced user personality profiles, you can create messages and advertising campaigns that genuinely interest social media users. Crowd Control technology creates value for advertising space on social media sites by uncovering consumer actions (behaviors), as well as interests, to consistently target and engage relevant audiences.
More at:http://lotame.com/
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