Monday, February 4, 2008

Ringleader simplifies advertising transactions and delivery got $6 million Series A Round of venture funding

What Company Is Offering:
Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality.

How It Works:
Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness.
Ringleader can seamlessly deliver ads on any available mobile network and distribute ads that work best with an end-user’s device. For example, Ringleader would only serve a video ad to a phone capable of playing it.


How Much They Got From VCs:
They have announced a $6 million Series A Round of venture funding led by W2 Group, a next-generation marketing services company. Ringleader will use the infusion of capital to continue building out its premium mobile advertising network, bolster corporate development and increase global marketing efforts.

About VCs:
W2 Group is a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group companies, including Digital Influence Group and Racepoint Group, are leaders in social media marketing in both paid and unpaid media.

More at:http://www.ringleaderdigital.com/

Company Info:
For Ringleader Digital
Racepoint Group
Heather Ailara, +1-781-487-4650
ringleader@racepointgroup.com

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