Tuesday, March 11, 2008

Universal Ad, Inc., a leading provider of highly innovative retail Advertising, Marketing and Promotions software and service solutions got$8.5 m

What Company Is Offering:
Universal Ad provides retailers, wholesalers, advertising agencies and printers with highly innovative advertising, marketing and promotions software and service solutions. The On Demand Promotions Suite is the first system to automate and integrate the planning, management and production of retail ad campaigns, helping our customers significantly reduce both time-to-market and operational costs. The patented technology enables the creation of a virtually unlimited number of ad versions, as well as their instant reuse across all media channels, including print, online and in-store.

How Much They Got From VCs:

Universal Ad, Inc., a leading provider of highly innovative retail Advertising, Marketing and Promotions software and service solutions, announced the completion of $8.5 million in Round B financing. The funding will help support new customer deployments, further advance the company's patented ad production automation technology and drive expanded sales and marketing activities.

How It Will Help Companies:

"Universal Ad's product suite allows the company to position itself as a leading player in the market for cross-channel advertising automation solutions for retailers, wholesalers, ad agencies and printers. The rapid growth in the number of multi-channel promotional ad campaigns ensures that automating the ad planning and production process is quickly becoming a must-have for these companies," said Elisheva Yakobovich, Partner at Vertex Venture Capital. "Their unique technology solves a critical pain point for these companies when it comes to planning, managing and producing their ads and other promotional materials across multiple channels, including print, online, digital signage, Point of Sale and mobile,."

About VCs:
1.Vertex Venture Capital is a unique top-tier Israeli VC with $600 million under management, a strong international investor base, an experienced multi-disciplinary team of professionals and an impressive track record of exits through M&A and IPO. Vertex provides unparalleled possibilities for companies in facilitating potential growth, business opportunities and leveraging synergies throughout Israel, Europe, USA, Japan and Asia. Vertex invests in Israeli and Israel-related companies in early stages of development in information networking and communications systems, software and components, digital media and enterprise software.

For more about Vertex, http://www.vertexvc.com .

2.Walden Israel is Israel's top-performing venture capital fund of its vintage. Focusing on fields of communications and IT, the Walden Israel investment team has funded more than 40 early-stage start-ups to date. Its most recent exits include Passave (NASDAQ: PMCS), nLayers (NYSE:EMC), Ex Libris (acquired by Francisco Partners) and Mellanox (NASDAQ: MLNX).

For additional information about Walden, please visit www.walden.co.il .

3.Western Technology Investment (WTI) specializes in venture lending, providing debt financing to venture-backed technology and life science companies. WTI's recently closed 12(th) fund builds upon the success of the firm's 28-year history, which featured portfolio companies such as Juniper Networks, Brocade Communications Systems, Google, Cerent, Infoseek, IDEC Pharmaceuticals, Facebook, IronPort Systems, Volcano Corporation, and many others.

For more: www.westerntech.com

More at: www.universal-ad.com

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