GOLIATH Solutions is a marketing intelligence company that measures consumer response got $27 million

What Company Is Offering:
GOLIATH Solutions is a marketing intelligence company that measures consumer response to in-store promotional displays, signs and merchandising fixtures by integrating sales data with in-store display execution and location information. By using patented long-range radio-frequency identification (RFID) technology to track displays within a retail store and combining that information with store sales data, GOLIATH Solutions has been able to deliver the marketing intelligence retailers and CPG companies need.

How Much They Got From VCs:

Cordjia, a Delaware-based private equity firm established by former MBNA Corp. executives, announced that it served as the lead equity investor in closing a $27 million equity and debt investment in GOLIATH Solutions. Joining Cordjia in the equity investment were The Walnut Group and other private investors, as well as a syndicate of debt financing providers including CapX Partners, Trinity Capital Investments and Comerica Bank.

The transaction was the first Cordjia has led since its founding in 2007.

Cordjia and The Walnut Group together now own more than 50% of GOLIATH, a marketing intelligence company that has developed a proprietary and proven solution to maximize retailer returns from in-store advertising and merchandising-a $17 billion industry. GOLIATH is under contract to install its system at more than 6,200 Walgreens stores nationwide, and more than 40 leading consumer packaged goods (CPG) companies subscribe to GOLIATH data. Cordjia and The Walnut Group will have representation on the board of directors of GOLIATH Solutions.

About VCs:
Cordjia is a Delaware-based private equity firm that delivers long-term financial gains for investors by providing the capital, key managerial and deep operational expertise needed to unlock the vast growth potential of middle market partners and real estate ventures. Cordjia's principals have more than 80 years of combined experience and have worked together in various executive management, senior operations and corporate real estate positions for more than 15 years. For more information about Cordjia, please visit www.cordjia.com .

More at: www.goliathsolutions.com