Wednesday, April 30, 2008

Lead Media Partners provides online lead generation services got funding

What Company Is Offering:
Lead Media Partners provides online lead generation services to the higher education market and primarily focuses on clients in the vocational and online education segments of the education industry. The Company's largest clients include University of Phoenix, Career Education Corp, Capella, Kaplan University and other comparable education institutions. Lead Media has created technology to help clients better align the incentives they provide to marketing partners with their own customer acquisition objectives.

How Much They Got From VCs:

Peterson Partners, a leading Intermountain West investment firm, has made an equity investment in Lead Media Partners. Chandler Horsley, CEO of Lead Media, and Rick Stratford, lead partner for Peterson Partners on the investment, announced the new partner relationship between the two firms. "This is a fantastic opportunity for us to partner with an extremely talented management team," Mr. Stratford said. "We look forward to assisting Chandler and his team as they grow the business."

About VCs:
Peterson Partners, based in Salt Lake City, Utah, is one of the Intermountain West's most successful private equity firms. Specializing in small to mid-sized companies, Peterson Partners has a track record of successful investments including JetBlue, Making Memories, EnergySolutions, Asurion, Instashred, Winder Farms and Diamond Rental. Founded in 1995, Peterson Partners has over $400 million under management through five funds. For more information, visit

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