Silverpop, a leading provider of on-demand marketing technology, has closed a $15 million round of funding

What Company Is Offering:
Silverpop is a premier email service provider delivering a comprehensive array of on-demand, Web-based software solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world. Its Software-as-a-Service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. With highly scalable tools supporting both high-volume BtoC marketing initiatives as well as demand generation activities for BtoB sales processes, Silverpop delivers a robust suite of marketing tools not available elsewhere in the marketplace.

How Much They Got From VCs:

Silverpop, a leading provider of on-demand marketing technology, has closed a $15 million round of funding. The funds are earmarked for international expansion, R&D acceleration and to fund additional acquisitions to round out the company's on-demand marketing suite.
The company has been recognized by Deloitte as the second fastest-growing technology company in Georgia, and Silverpop is the only company that has consistently been named by JupiterResearch as one of the top two enterprise-oriented email service providers each of the last four years.

"On-demand marketing solutions are changing how marketers do their jobs. They are able to be more flexible, more responsive and more competitive, all with lower costs," said Silverpop CEO Bill Nussey. "The demand for Software-as-a-Service marketing solutions is growing at an amazing rate, and investors are beginning to realize the tremendous upside of this market."

More at: www.silverpop.com