What Company Is Offering:
Medialets builds, promotes and monetizes the world's leading ad network and platform for engaging iPhone applications. They connect brands, developers and consumers to make impressions that last.
How It Works:
Medialets works with advertisers and developers to embed creative, rich media ads directly into native apps built specifically for the iPhone. Similar to traditional display advertising, Medialets delivers a rich media experience to consumers using CPM, CPC and CPA ad models. The only difference is that instead of running in Web browsers, these ads run directly on iPhone devices as part of the applications. Applications with embedded ads are distributed through the iTunes App Store built into the phone. A performance-based revenue share is then paid to the app developer or owner.
Their model is simple. Developers write cool software, add the Medialets ad code to their app, add their app to the iTunes store, setting the price to zero. Apple distributes the app, consumers download it and tell their friends to do the same. Advertisers reach (lots of) consumers -- and developers get paid a handsome share of the ad revenue. It's a beautiful thing.
More at:http://www.medialets.com/
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