Wednesday, July 30, 2008

Searchandise Commerce provides the first eCommerce ad network for product manufacturers

What Company Is Offering:
Searchandise Commerce provides the first eCommerce ad network for product manufacturers. The company offers an innovative service leveraging paid search tactics combined with in-store merchandising practices for application against eCommerce efforts. SearchNet, the company’s network of retail and comparison shopping sites, offers manufacturers the opportunity to use CPC bids to heighten their position within search results and product listings across the network, and provides retailers the opportunity to merchandise, monetize and maximize their eTail efforts through HitList. At both ends of the spectrum, Searchandise Commerce’s services are designed to engage prospects at the point of purchase to increase revenue and sales.

How Much They Got From VCs:

Guidester, Inc. today announced its re-launch as Searchandise Commerce, shifting the company’s focus from navigational tools to search-based merchandising services. The company has added to its executive team with key appointments from ATG and Google and secured $7.5 million in Series C funding. The round was led by new investor Cloquet Capital Partners, LLC with participation from existing investors DFJ Gotham, Wheatley Partners, Milestone Venture Partners, Inflection Point Ventures and Tim Draper. The Series C funds will be used to expand sales, marketing and general growth initiatives.

Searchandise Commerce combines best practices from paid search and in-store merchandising. For manufacturers, Searchandise Commerce provides an innovative service for leveraging cost-per-click (CPC) marketing to affect placement on search results, product showcases and product listings across SearchNetTM, the company’s network of leading retailers and comparison shopping engines including PriceGrabber, and The service has been developed to provide manufacturers with the tools to manage reach, rank and revenue through familiar paid search tactics and like any point-of-purchase effort, participation gives manufacturers a tool to impact buyers when they are in active buying mode.

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