What Company Is Offering:
They deliver customized information to airline passengers - weather, events and promotions - all tied to their destination. This is helpful and convenient for travelers. It also creates a unique one-to-one marketing opportunity for advertisers.
Once you purchase travel through one of their airline partners, or one of their airline partner's distributors, Sojern's technology automatically adds customized content to your boarding pass or other travel communications.
How Much They Got From VCs:
Sojern, an airline ad startup, raised $16 million in its first round of funding from Norwest Venture and Trident Capital.
More at:http://www.sojern.com/
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