What Company Is Offering:
FatTail, Inc. is an innovator in online advertising optimization software solutions. Founded in 2001, the company’s AdBook yield and process management software for digital advertising is used by more than 500 of the world’s leading websites.
How Much They Got From VCs:
FatTail Inc., an innovator in online advertising optimization software, announced that it has closed its Series A financing. The $3M round was led by Velocity Interactive Group, whose partners include former AOL Chief Executive Jonathan F. Miller and former Fox Interactive Media President Ross Levinsohn, with participation by Ted Meisel, former Overture CEO and former president of Yahoo! Search Marketing, and others. Levinsohn will join FatTail’s board of directors.
How They Will Use Funds:
The company will use the funds for the development and launch of its new sales optimization software products, which will be available next year.
More at:www.fattail.com
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