BrightRoll has secured $5 million in Series B funding

What Company is Offering:
BrightRoll helps leading agencies, representing brands such as Walmart, Hewlett-Packard and Sony Pictures, launch and scale video campaigns across the industry's leading publishers. The one-year-old start-up will use the capital to continue to grow its agency and publisher relationships, as well as accelerate product development.
How Much They Got From VCs:
The world's largest video advertising network, announced today that it has secured $5 million in Series B funding from Adams Street Capital, KPG Ventures and, existing investor, TRUE Ventures. This brings the company's total venture funding to $6M since it launched in July 2006.
What VCs Says:
"We increased our investment in BrightRoll because the company is the emerging leader in a revolutionary category," said Jon Callaghan, a partner at TRUE Ventures. "This is my third time working with the founders, Tod Sacerdoti and Dru Nelson, and I could not be more ecstatic about the team they are building."

BrightRoll can execute video campaigns across more than 50% of the top 100 online media properties in the United States. The average BrightRoll video campaign reaches over 50 million unique users over a six week period. A video advertising innovator, BrightRoll is built entirely on proprietary video ad serving, targeting and optimization technology.
More at:http://www.brightroll.com/