Wednesday, October 24, 2007

CapaZoo is a new social network that’s encouraging users to participate on the site by offering them money

What Company is offering:

CapaZoo is a new social network that’s encouraging users to participate on the site by offering them money. Well, you can get tipped for your awesomeness, and then cash out after certain point.
How it Works:

There are a few different types of accounts you can create: business, athlete, individual, arts, or charity. All but business profiles are free (a business account will run you about $35 per year). Once you set up your profile, you can start customizing it and adding media. Businesses will have advertising options throughout the network. You can get tipped for your media, as well as for your profile. So the goal here is to get as much content on the site in order to incur more tips.

You can’t hand them out for free, however. You start out with 25 zoops (CapaZoo’s currency) and go from there. If you’d like to tip someone, you select how many zoops you’ll give them. If you’d like to add zoops to your account, you can pay $10 for 10,000. Likewise, earning 10,000 zoops means you can get $10 on your credit card. You can’t actually cash out, though, unless you’ve upgraded your account. And that will cost you $25 or $35 per year, depending on what type of account you’d like (privileged or VIP).

Why Is It Different:
CapaZoo is finding ways to make money, and hoping it’s enough to get you to heavily participate in the site. Need more of a push? CapaZoo also has retail partners that offer discounts for users. For instance, you can get 15% off of your next Hertz car rental. This is all part of the CapaZoo Savings Program, which will calculate how much money you’ve saved through its discount offers. Again, you’ll need to upgrade your account to take part in the Savings Program. I think I’ll hold out for the CapaZoo credit card with rewards points I can earn with every purchase.

Who Is Backing Them:
CapaZoo is based in Canada and has reportedly raised over $25 million in private capital, without the aid of venture capital funding.
More at:http://www.capazoo.com/

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