What Company Is Offering:
Claseo is the world's first closed shopping community. You can only buy items from their label if you are invited by a member. Claseo also offers its members a lifestyle oriented online portal where you can connect with your fellow friends.
Claseo is making the most of that trend with an invitation-only line of clothing. Each member of Claseo is given a limited number of invitations to share with friends, who must enter an invitation code and make a purchase in order to become members themselves. Once they've done that, they gain access to Claseo's fashion label and an online lifestyle portal; the inviting member, meanwhile, is credited with a EUR 10 discount on their next purchase.
How It Works:
All Claseo items are emblazoned with a unique, visible identification code. Not only does that code allow members to recognize one another in a crowd, but it also enables them to learn more about each other. By entering the code seen on another member's shirt on Claseo’s website (or mobile site), a user can learn that person's name. Members can connect through Claseo's online portal, which features profiles, messaging and photo galleries, as well as exchange information and tips on a variety of fashion and lifestyle topics.
Claseo also picks up on the customer-made trend by inviting members to submit design suggestions and vote on new collection ideas, thereby helping to shape the brand and its products; those whose design ideas are adopted get a share in the profits. The site's product line so far includes just its summer collection of polo shirts, but dress shirts, rugby shirts and dinner jackets are on the way. Claseo is currently also forging partnership arrangements with leading clubs and fashion stores around the world for extended member benefits, beginning with Munich's P1 Lounge & Club.
How To Buy:
Everyone can browse our online store but only some people are allowed to actually buy Claseo fashion. See how the process works:
1. Receive an invitation, either...
* ...by a current member through our invitation cards,
* ...by email from a current member or
* ...by applying for a membership here.
2. Choose your Claseo items from our online store.
3. Pay by Credit Card, Bank Transfer or Paypal.
4. Receive your products and your login details for our exclusive online portal.
5. Now you have invitation privileges yourself and you can invite other interesting people to join Claseo.
More at: www.claseo.com
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