What Company Is Offering:
DoublePositive was founded on the belief that the traditional method of buying "leads" as a marketing solution had become costly and inefficient. DoublePositive's LIVE Hot Transfers out-perform other lead generation solutions because every DoublePositive lead passing through a DOUBLEconfirm™ process, which delivers LIVE, interested consumers who have the highest probability of converting into a sale. DoublePositive specializes in LIVE mortgage leads, debt settlement leads, education leads, insurance leads, automotive leads and real estate leads.
How Much They Got From VCs:
DoublePositive Marketing Group, Inc. ,the industry leader in LIVE Hot Transfer Leads for sales organizations, got an additional $4 Million in venture funding. The financing will help fuel DoublePositive's growth by increasing sales and marketing efforts and expand the business into new vertical markets and offerings.Several new investors, as well as all of DoublePositive's previous investors, participated in the round. New institutional investors participating in the round include Hamilton Investment Partners, Southern Capitol Ventures and Slate Venture Group.
Frank Bonsal, co-founder of New Enterprise Associates (NEA) and former General Partner at Alex Brown, and Dave Willey, former Chief Financial Officer of Capital One, also participated in the round as individual investors.
How They Will Use Fund:
This fundraising will help solidify our position as the leading LIVE lead generation company by allowing us to focus on diversification into new markets," said Sean Fenlon, DoublePositive's co-founder and Chief Executive Officer. "We're absolutely thrilled about what our new investors will bring to the table with their experience and knowledge in building strong companies with dominant position."
A leader in the live leads space, DoublePositive continues to provide a cost-effective and time-saving marketing solution for companies seeking the highest ROI from their marketing and advertising dollars.
How Is It Different:
Sales professionals are also able to access the original lead data using a standard web browser via our client extranet simultaneous to receiving the live call transfer. Thus, a 100% contact rate is inherent in our program. As a result of our second layer of screening/qualifying beyond a consumer’s initial expression of interest (our DoubleConfirm™ process), sales professionals speak live with consumers who have the highest probability of converting into a sale.
By introducing their innovative new marketing concept, DoublePositive has become the immediate leader in next-generation Online Marketing solutions.
More at:http://www.doublepositive.com/
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