Kiptronic allowing media customers to manage, measure and monetize their video and audio assets

What Company is Offering:
Kiptronic is the leader in downloadable media services. Their Media Services Platform is a workflow and ad serving solution allowing media customers to manage, measure and monetize their video and audio assets.
How It Works:

The Kiptronic Media Services Platform with ExpressMatch technology provides customers with a seamless way to add advertising and management services to new and archived video and audio files at the point-of-download without changing publishing processes.

Key partnerships with rich media content delivery networks enable content publishers to simply turn on our services to manage and measure large ad campaigns.

Kiptronic’s technology can deliver ads across a wide variety of Internet technology mediums, offering a key value-added service to any digital media strategy.

Who Is behind The Site:
The genesis of Kiptronic leads to one individual, Founder and Chief Technology Officer Jonathan Cobb. Since the mid-1990s, Cobb has been interested in creating technologies to power online media.

As General Manager of KWUR 90.3 FM in St. Louis, Cobb developed an early Internet audio streaming system in 1996, helping his college station attract a larger audience and realize the global power and reach of the Web.



Why It Could Work:
The consumer gains control of their media consumption experience and advertisers can extend their brand.

Their technology flexibility has allowed them to develop a unique and powerful set of industry partnerships that provide their customers with the tools they need to make downloadable media a prominent part of their digital strategies.
More at:http://www2.kiptronic.com/