Wednesday, January 30, 2008

Second Rotation is the destination for simplified selling of consumer electronics and gadgets online has raised $4.4 million

What Company is Offering:
Second Rotation is the destination for simplified selling of consumer electronics and gadgets online. The process is easy: Second Rotation determines the value of the item online, arranges pickup and shipping, and pays the seller a fair market value once the item is received. Items are then resold or responsibly recycled. Second Rotation empowers people by removing the challenges associated with selling goods online and offers an ecologically responsible solution by extending the life of unwanted gadgets. With Second Rotation, consumers now have a convenient and simplified way to resell their electronics on the Internet.

How Much the Got From VCs:

Second Rotation, the destination for simplified selling of consumer electronics and gadgets online, announced that it has raised $4.4 million in its initial round of funding. The round was led by Venrock, a premier venture capital firm founded by the Rockefeller family, and also included angel investors Austin Ligon, Ashton Peery and Henry Vogel. Second Rotation will use the funds to advance product development and expansion, as well as for sales and marketing.
Second Rotation also announced the expansion of its board of directors with five new members: David Beisel, vice president at Venrock; Austin Ligon, co-founder and former CEO of CarMax; Mike Tyrrell, general partner at Venrock; Ashton Peery, formerly a General Partner at Lucent Venture Partners; and Henry Vogel, former Chief Revenue Officer at Quigo and executive at eBay.

More at:www.secondrotation.com

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