WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie

What Company Is Offering:
WideOrbit is the largest Traffic, Sales and Billing software in North America and is growing rapidly globally. WideOrbit manages the advertising sales process for television stations, radio stations, cable networks, cable interconnects, mobile video, movie theatres and digital display networks.

WideOrbit's solutions help maximize revenue and enhance operational efficiencies. The company's core WO Traffic software is a scalable, modern, Windows-based solution that provides a complete workflow in the management of advertising infrastructure from the acceptance of an advertising order to the receipt of an invoice. WO Traffic provides centralized management of traffic and reporting from one location for multi-station groups, and tracks market history and conditions to help clients make the most appropriate pricing decisions. WO Traffic also offers revolutionary, patent pending, inventory and yield management tools. WideOrbit's client list includes: Hearst-Argyle Television, Gannett, The New York Times, NBC, Telemundo, Meredith Corporation, Madison Square Garden, Transit TV, Scripps Television Group, and Qualcomm/MediaFlo.

How Much They Got From VCs:

WideOrbit Inc., a San Francisco-based provider of sales, traffic and billing software for the global media market, has raised $14.5 million in Series C funding. Participants include Khosla Ventures, Greycroft Partners and Hearst Ventures. VentureWire says that the company already has term sheets out on a follow-on round that could net up to $50 million.