Thursday, March 13, 2008 is a social product review site

What Company is Offering: is a social product review site that is derived from the "Web 2.0" concept of sharing information and comprises of a community of consumers who encourage one another to provide quality reviews. At the heart of is a fun and engaging community of people who care about reliable and up-to-date information on the goods they are purchasing. was created to add a more personal emphasis to consumer product reviews. Their main focus is to provide users with varied personal experiences so that reviews become more relevant.

How It Works:
Sazze works by combining consumer product reviews with a highly interactive social network that focuses on members building strong relationships and reputations with one another. Users gain higher status by having their reviews rated on quality by other users. Quality is based on the number of "helpful" votes that a certain user receives for all of his/her reviews. In addition, users can applaud each other's reviews, polls, and chat messages, which help to better define a user's credibility. is based on a reputation system that takes the idea of giving and receiving positive feedback as an incentive for increased interaction between users. This system works by encouraging other members to provide feedback on one another's reviews, making for a fun way to provide quality reviews.

Products are based on a 5-star rating system. Users can give a product a rating between 1 and 5 stars. A product's number of ratings does not necessarily correspond to the number of reviews, since users are not required to write a review when rating a product. The overall rating score is based on the combined average of all ratings.

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