Thursday, April 3, 2008

Loomia, a leading provider of personal recommendations and the SeenThis social recommendations application has closed $5 million in Series A

What Company Is Offering:
Loomia’s social convergence, web personalization and recommendations platform empowers consumer discovery of content and products related to their individual interests. Loomia’s technologies encompass multiple dimensions of relevance, including textual, contextual, personal and social. Its new SeenThis application uniquely bridges established social networking sites with media sites, allowing consumers to see at-a-glance what items are popular with their social circles, wherever they go -- right on their favorite content sites, as well as within their social networks. Loomia’s SaaS-based platform powers more than 50 media publishers.

How Much They Got From VCs:
Loomia, a leading provider of personal recommendations and the SeenThis social recommendations application, announced that it has closed $5 million in Series A funding. The round was led by venture capital firm, Asset Management Company, and two strategic investors: Peacock Equity, the joint venture between GE and NBC Universal, and Telefónica Capital S.A.U. The capital will be used to accelerate Loomia's rapid growth, including continuing the build-out of its world-class recommendations platform and expanding its sales and marketing efforts in the U.S. and internationally.

About VCs:
Asset Management Company is one of Silicon Valley's oldest venture capital firms. Established in 1965 by Pitch Johnson, AMC has been a leading early-stage venture investor for over 4 decades, investing in more than 240 early-stage companies, with numerous successes in both life sciences and information technology. More information about AMC can be found at

2.Peacock Equity is a $250 million global capital fund co-founded by GE Commercial Finance’s Media, Communications & Entertainment business and NBC Universal. Introduced in April 2007, the joint venture focuses on companies developing technologies, platforms or business models that are a strategic fit to NBC Universal and have high growth potential. Peacock Equity’s capital investments, which include advertising services, digital content and communities, wireless and international platforms, range from $3 to $25 million each. Previous Peacock Equity investments have been made in Adify, Healthline, IGA Worldwide, 4INFO and Trion.

3.Telefónica Capital is a finance company and subsidiary of Telefónica S.A. (, one of the largest telecommunications companies in the world. Telefónica’s activities are centered mainly on the fixed and mobile telephony businesses with broadband as the key tool for the development of both.


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