What Company Is Offering:
MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools. The cornerstone of MediaBank's solution is the MediaBank O|X platform, offering buying, financial, and workflow tools across all media types, complemented by the MediaBank I|Q database and data warehousing system. The MediaBank A|X platform provides advanced analytics and predictive modeling, and the MediaBank X|G platform offers a new and innovative way for media buying transactions to take place.
How Much They Got From VCs:
MediaBank, a leading provider of integrated procurement technology and advanced analytics to the advertising industry, today announced it has completed a $30 million round of equity funding by New Enterprise Associates (NEA). This is the second round of funding in MediaBank from NEA and follows a July 2007 investment of $10.5 million, further demonstrating the venture capital firm's commitment to MediaBank's mission to provide superior solutions to the media buying industry.
"We are excited that NEA has shown a continued interest through a second round of funding that will help establish MediaBank's position at the forefront of the industry," said Brad Keywell, founder of MediaBank. "NEA's investment will enable us to maintain our aggressive development of the best media management systems for advertisers and media buyers."
More at:http://www.mbxg.com.
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