What Company Is Offering:
Travel Ad Network is the leading advertising network in the online travel vertical reaching 12.5 million unique users through top tier website publishers, including BBC's Lonely Planet, Rand McNally and 50 other travel websites. TAN uses industry expertise, geographic targeting and exclusive publisher relationships to give marketers unrivaled access to an untapped audience of affluent, passionate and engaged travelers visiting both travel planning and booking engine sites.
How Much They Got From VCs:
Travel Ad Network (TAN), the leading and largest vertical ad network in travel, announced today that it has closed a Series A round of financing. The $15 million round was led by Rho Ventures, Village Ventures and individual investors.
The minority investment enables TAN to leverage its success as a vertical ad network targeting travel advertising dollars and marketers seeking upscale consumers. Delivering 12.5 million monthly unique visitors, TAN has become a trusted partner for advertisers wishing to target travel decision makers and is ranked third by comScore in the overall travel category (which includes transaction sites) and first in travel content.
"We've emerged as the market leader by combining the strength of our publishers, the dedication of our employees and the backing of Internet travel entrepreneur, Michael Thomas. Our new growth capital strengthens our solid position in the marketplace and provides funding for expansion into new products and new markets," says Cree Lawson, TAN Founder and CEO. "Rho Ventures, Village Ventures and our other investors bring to our Boardroom world class expertise in such disciplines as branded media, network development, behavioral targeting and online advertising as witnessed by their successful investments in iVillage, TACODA, Waterfront Media, ReachLocal and a host of other very successful companies."
More at:www.traveladnetwork.com
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