Friday, May 30, 2008

[x+1], the leader in predictive online marketing has secured $16 million in venture funding

What Company Is Offering:
[x+1] provides predictive online marketing solutions that equip online marketers with real time, automated decision making to improve engagement and lift conversion rates in media and onsite. [x+1]'s solutions simplify complex targeting in digital marketing and drive a greater return on marketing investment. Some of the top companies in financial services, telecommunications, online services and travel have significantly increased message relevance, customer response and marketing ROI by using the services of [x+1]. For more information.

How Much They Got From VCs:

[x+1], the leader in predictive online marketing, announced today that it has secured $16 million in venture funding led by Advanced Technology Ventures (ATV), with participation by current investors Hudson Venture Partners and Blue Chip Venture Company. The investment will accelerate [x+1]'s developmental initiatives in both media and website optimization as well as extend the application of [x+1]'s patented Predictive Optimization Engine (POE) to paid search and other market opportunities. Bob Hower of Advanced Technology Ventures has also joined the [x+1] board of directors.

"[x+1] already has a record of achievements in helping major brands improve their digital return on investment (ROI), and the new products in pipeline are just as exciting," said Bob Hower, a general partner at ATV. "The new round of funding will accelerate [x+1]'s release of these products to market, and help marketers and their agencies improve online marketing results."


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