Thursday, June 12, 2008

5th Finger is the global authority on mobile marketing has raised $7 million

What Company Is Offering:
5th Finger is the global authority on mobile marketing, offering a highly evolved, strategic approach and an advanced technology platform that delivers measurable results to marketers and brands.

5th Finger’s team delivers deep expertise across many industry sectors, including FMCG/Beverages, Media/TV and Live Events, as well as a fresh, innovative approach and industry-leading analysis and reporting capabilities.

How Much They Got From VCs:

5th Finger, the global authority on mobile marketing, today announced that it has raised $7 million from the leading Australian venture capital firm, Starfish Ventures. The company will use the capital to fund its ongoing growth in the U.S.

5th Finger is known for its innovative use of the mobile phone as an effective mechanism for helping brands engage with target audiences. One of 5th Finger’s most notable success includes the ground breaking project with the Live Earth Concert Series. The company was responsible for all SMS, Web and Green Button (iTV) interactions for the global Live Earth campaign. More than one million lifestyle “commitment” pledges were received as part of this project, which were then managed by 5th Finger’s unique air-cast™ platform and broadcast across multiple channels and continents.

What VCs Says About Company:

“When looking for companies to invest in, we rank innovative and scalable technology together with market vision and thought leadership. In addition, the 5th Finger team has also shown great passion and an ability to deliver,” said Malcolm Thornton, General Partner at Starfish Ventures. “In less than one year, 5th Finger has already established a strong foothold in the U.S. market and we believe the company will enjoy as high a level of success in the U.S. market as in Australia.”

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