Monday, June 16, 2008

AdChina is China's leading online ad networks focusing on women, teenager, auto, finance, and consumer electronics sectors

What Company Is Offering:
AdChina is China's leading online ad networks focusing on women, teenager, auto, finance, and consumer electronics sectors. With its proprietary AdManager, AdTarget, and AdContent platform and technologies, AdChina commits to become the first choice of online ad network for major brands.

How Much They Got From VCs:


AdChina, a Shanghai-based online advertising network, announced that it has closed its first round funding of $10 million led by Mayfield China.

AdChina was founded in April 2007 by a team of executives from the Internet and advertising technology space. AdChina has built the best targeting technology solution in China, serving brand advertising into verticals like women, teenager, auto, finance, and consumer electronics, etc. Headquartered in Shanghai, the company has established regional sales offices in the major tier one cities, and signed up premium brand advertisers like Unilever, L'Oreal, Adidas, etc.

Powered by a robust consumer market and growing number of Internet users, online advertising has been growing at exponential speed in China in the last few years. In 2007, brand-focused advertising accounted for over 50% of the $1.37 billion market in China, according to iResearch, with search ad spend accounting for the remainder.

More at:www.adchina.com

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