Wednesday, June 4, 2008

Entertainment Filter

What Company Is Offering:
The Filter is powered by an engine that provides a holistic approach to recommendations - filtering out irrelevant content and only filtering in content that reflects an individual’s tastes and moods through unique algorithms.

In addition to the consumer entertainment experience here at, The Filter can also provide white label and co-branded solutions for content partners seeking to better match their inventory of content to their visitors’ tastes.

The Filter's core is a recommendation and discovery engine derived from a branch of Artificial Intelligence, called Bayesian mathematics. Simplistically, the engine uses an evidence model (which includes purchase, consumption and browsing data) to derive the similarity of items. When The Filter’s engine is supplied with one or more items of interest it delivers a pick-list of items that are statistically relevant by order of probability.

Unlike most tools the pick-list is fed through a number of filters to deliver the customised and fully personalised recommendations.

“The Filter aims to be the best possible blend of man and machine - a hybrid engine that filters all entertainment content to one’s own personal taste,” says Martin Hopkins, a co-founder and CSO of The Filter.

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