What Company Is Offering:
Keybroker delivers increased online sales for major advertisers through search advertising (sponsored links) on the Internet, from an international Delivery Centre in Stockholm. Keybroker develops advanced technology ,the CampaignControl platform for large scale campaign management and automated advertising processes. Keybroker AB is the parent company of Keybroker Scandinavia (operations in Sweden, Norway, Finland and Denmark), led by managing director Jennie Skogsborn.
How Much They Got From VCs:
Keybroker, a Sweden-based provider of search advertising solutions for the European market, has raised EUR 5 million from Investor Growth Capital.
How Is Market Of That Kind Of Company:
The search advertising market is worth close to EUR 1.5 billion in the UK alone this year and is continuing to grow with double-digit figures across Europe. This is a new global market and with Investor Keybroker has found a perfect industrial and international partner, says Fredrik Arnander.
- The future of advertising is digital, result based and exactly measurable. The right technology will be the difference between winning and losing in this financially driven market. At Keybroker, we are very excited to increase and accelerate our systems development and to launch new winning products, says Fredrik Holm.
About VCs:
Investor Growth Capital is the wholly owned venture capital arm of Investor AB (Investor). Investor, publicly traded on the Stockholm exchange, is the largest listed industrial holding company in the Nordic region. Since its formation in the mid-1990s, Investor Growth Capital has continued to invest in high-quality, growth-oriented companies, primarily in the information technology and healthcare industries, in North America, Northern Europe and Asia.
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