Friday, March 7, 2008

Anchor Intelligence provides the most comprehensive analysis of web traffic quality available on the market today

What Company Is Offering:

Anchor Intelligence provides the most comprehensive analysis of web traffic quality available on the market today. Their methodology uses a wide range of innovative modeling techniques, proprietary analytics, and extensive network security intelligence to determine the quality of traffic on your site.The company was founded on the principles of transparency and accountability in online advertising and is committed to upholding high standards of trust and integrity.

How It Works:

Anchor Intelligence provides search networks, advertisers, agencies, and ad networks with cutting edge solutions to confidently assess the quality of traffic on their network.

Their goal is to provide rigorous analysis of web traffic to enable advertisers to make informed choices about the dollars they spend online, and to help ad and search networks capitalize on monetization opportunities that benefit both advertisers and themselves.

No two visitors to your site are the same...and neither are the clicks they generate. Anchor Intelligence takes the mystery out of calculating true ROI on advertising spend by evaluating each click, and assessing a quality score based on all known characteristics of that click. Anchor's traffic quality solutions enable you to reduce the volume of illegitimate visitors to your site while aligning your business with its most valuable customers.

They have a world-class team of practitioners, scientists, and engineers who have proven track records in fraud, risk management, online advertising, and security. They are committed to building solutions that scale with their customers and providing insights that drive critical business decisions.

More at:http://www.anchorintelligence.com/

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