Friday, March 7, 2008

Rapid Mobile Media Ltd, providers of innovative mobile advertising and mobile application provisioning software platforms got VCs funding

What Company Is Offering:
Rapid Mobile Media are an Edinburgh-based software company licensing platforms that enable automatic optimisation, delivery and installation of applications and content on any mobile phone, without the need for user intervention or device-side agents. Their Active Provisioning platform and ThinkPhone design environment allow the rapid deployment of any type of service to the mobile environment, and have to date automatically provisioned more than 3,000 phone types. The Ad360 platform provides complete management of mobile advertising campaigns, allowing graphical and textual adverts to automatically be delivered to the selected WAP, SMS, MMS or application channels at the highest possible quality.

How Much They Got From VCs:
Rapid Mobile Media Ltd, providers of innovative mobile advertising and mobile application provisioning software platforms, announced the completion of a second investment round of Gbp2m led by US venture capital firm New Enterprise Associates (NEA) who were joined by Alliance Trust Equity Partners (ATEP) as new investors in the company. Existing investors Pentech Ventures and Scottish Enterprise's Scottish Venture Fund also participated in the round.

About VCs:

Alliance Trust Equity Partners Limited is the private equity arm of Alliance Trust PLC, a FTSE-100 company heading an international investment and financial services group that has offices in Dundee, Edinburgh, London and Hong Kong. Through its financial services subsidiaries Alliance Trust offers asset management for other companies and clients and investment accounts, share-dealing and self-invested personal pensions. ATEP manages third party funds and invests on behalf of Alliance Trust PLC.

Pentech Ventures is modelled on "Silicon Valley" venture capital organisations, and takes an active role in working with entrepreneurs to build highly successful technology companies. The executives have a mix of technology, business, and corporate finance experience and are supported by Venture Partners, each of whom have all founded, developed, and sold technology businesses. All at Pentech have a thorough understanding of what it takes to build successful organisations. Pentech invest in best-of-breed teams and ideas and aims to work with entrepreneurial teams that want their venture partner to take an active, critical and wealth-building role in developing their business. Their investment focus is on software infrastructure and applications, for internet content creation and management, communications, and for the new range of internet access devices. Pentech is a division of Penta Capital Partners, an independent private equity house formed in September 1999. For more information on Penta, please visit Pentech is a division of Penta Capital Partners Limited, Regulated by the FSA.

The Scottish Venture Fund provides investments of up to £2m per transaction in partnership with the private sector on at least a matched funding basis in syndicated transactions, typically, between £2m and £10m. Further information on Scottish Enterprise investments is available at

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