Friday, March 7, 2008, the Newspaper and Magazine Advertising Marketplace

What Company Is Offering:, the Newspaper and Magazine Advertising Marketplace, offers a patented online process that enables the buying and selling of print advertising space in U.S. newspapers and magazines. Advertisers and publications can interact through an advertiser auction, in which advertisers place print advertising dollars up for bid and publications compete, or through advertising offers in which publications place ad space up for sale and advertisers can purchase instantly. MediaBids also provides traditional print media planning and buying to all registered advertisers. To date, over 12,000 businesses have registered on to purchase advertising and over 4,600 newspapers and magazines have registered their print publications to sell ad space.

Recent Updates:, the Newspaper and Magazine Advertising Marketplace, announced today that it has added over 325 newspapers and magazines to its print advertising marketplace so far in 2008.

To date, over 4,600 U.S. print publications have registered on MediaBids to use their online processes to sell ad space in their print editions. Publications can sell ad space via two primary online methods – a straight-sales option and a reverse advertising auction. In the straight-sale format, publications can simply post available advertising inventory for sale in the MediaBids marketplace which is then immediately available for advertisers to purchase. The patented reverse-auction method allows advertisers to place their advertising dollars up for bid using a simple online RFP auction form, and publications can then bid using their ad space as currency.

More at:
Mediabids, Inc.
Jessica Lampron

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